Halo+Effect

toc = = = Definition: = The tendency to assume that a person has generally positive or negative traits as a result of observing one major positive or negative trait. Gen Psych, Chapter 14, Pg. 443

= Examples: = Attractive people are seen as more exciting, personable, interesting, and socially desirable than unattractive people.

= Analogies: = [insert analogies here] (give one or more analogies in place of the bracketed text above, then delete these instructions. Please do not delete instructions unless you are adding something to this section. If you don't know of any analogies, leave this section unchanged for someone else to improve on. See Sample Page for a definition and an example of an analogy.)

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=In the News:= [|Halo effect helps Apple sell 4 million Macs in Q3]

[|Halo Effect in Advertising] A "halo effect" occurs when a company or product finds marketing success due to its association with a successful company, product or other recognizable element. If the halo effect is used properly, it can help a company save money on marketing by using previous momentum to reach a target audience. But there are also dangers to this marketing approach that business owners need to understand. By examining examples of halo effect marketing, you can better understand its benefits and challenges.

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