Mere-Exposure+Effect

= = = Definition: = The tendency to feel more positively toward a stimulus as a result of repeated exposure to it. Gen Psych, Chapter 14, Pg. 442

= Examples: =

The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures , and sounds. In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be.

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=In the News:= [|Mere Exposure to John McCain Can Be Dangerous] About a month ago FOX News was caught hiding a smiling John McCain in the animation of one of their shows.

[|How I Met Your Mother: Mere Exposure and the “Mermaid Theory”] Decades ago psychologists discovered that simply being close in physical proximity to another person increases liking and attraction for that person. College students in dorm housing liked their neighbors more than people living on other floors or buildings,1 and male students liked familiar women more than strangers-- simply for appearing in their classroom throughout the semester,2 despite not even so much as saying “hello.” Scientists call this the “mere exposure” effect.3 The more time spent near someone, the more people feel that they “know” that person, and feel comfortable being around him/her. This feeling of familiarity contributes to attraction.

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