Inattentional+Blindness

= Definition: = The phenomenon in which we shift our focus from one object to another and, in the process, fail to notice changes in objects to which we are not directly paying attention. p. 88

= Examples: = When a group of people are asked to count how many times a basketball team dribbles the ball in a game, one thirds of the group failed to notice a gorilla mascot running in and out periodically, even when it was present on the screen for long periods of time.

When standing in a large room with multiple conversations going on at one time, and you hear someone call your name.

Being focused on watching the television and you do not see someone walk past you.

= Analogies: = While driving on the highway, most drivers do not notice attractions that will appear on the side of the road, such as billboards and advertisements, untill they are riding in the passenger seat and are not focused on the road.

= Mnemonics: = W- Watch Y- Your S- Surroundings

=In the News:= =Why Seeing (The Unexpected) Is Often Not Believing= What happened to Conley was the inspiration for their experiment.

=Inattentional blindness= This phenomenon is related to but distinct from other failures of [|visual awareness] such as [|change blindness], [|repetition blindness], [|visual masking], and the...

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