Primacy+Effect

toc = Definition: = The tendency for an overall impression of another to be influenced more by the first information that is received about that person than by information that comes later. Gen Psych, Chapter 14, Pg. 440

= Examples: = When you are trying to memorize a list of words and you can remember the first few the best, you are experiencing the primacy effect.

= Analogies: = The primacy effect is to the beginning of a sequence as the recency effect is to the end of a sequence.

= Mnemonics: = Primacy sounds like primitive, which is in the beginning.

=In the News:= [|Use the primacy effect to get more leads, business, and profits] No matter which industry you work in, one truth is essentially the same. Consumers typically chose the first option of any given list of available options. A study published in the PLoS ONE journal found that the majority of people, when given an ordered list, will choose the first option, even if it’s obvious that the first choice isn’t the best option. This behavior is called the primacy effect, and some believe it goes back to historic behaviors of humans. Perhaps this behavior seems a little simplistic or even illogical, but you can actually use it to your business’ advantage.

[|The Primacy Effect in Poker by John Wray (JimmyLegs)] Let’s pretend you’re a brand new poker player. Maybe you’re in Las Vegas for a buddy’s bachelor party, you’ve seen some poker on TV, and although you’re saving a little for the strip clubs, you’ve still got an extra $500 for “discretionary expenses” in your pocket. So, you sit down at the smallest game spread at the Venetian, fumble a big blind onto the felt, and play your very first hand of big-kid poker.

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